Advertising

I personally think the advertising in Costa Rica is very interesting, funny, funny, ads illustrate or highlight the lifestyle of people from Costa Rica as Costa Ricans are very friendly, loving. The ads also show the natural beauties our country, rivers, beaches, animals, trees, volcanoes. To highlight the above-mentioned technique used is based on humor, sound effects and also try to highlight the practice of values ​e ​to create physical appeal in consumers.

In the announcement of the "imperial" our culture is evident in stages about our sayings and nicknames the feeling of friendship and union. This is transmitted by very good sound effects and images of our culture, which means that consumers identify with this ad and use the product. I see ads “ticos” because I identify with them, I talk a lot of ads “ ticos” because they are very good. Many people see the announcement of imperial and immediately think this is a routine out of the Games and immediately consume the product, for example: I'm taking a imperial now and my family is watching the announcement of imperial